Spanish wine 'the most popular on the planet' despite fetching less than a third of the price of French vintages

Mar 1, 2016

Spanish wine is the most popular on the planet, according to the latest international export figures, but few of the country’s vineyard owners will raise a glass to that news; on average their vintages fetch less than a third of the price of those sold abroad by France.

Spain exported a record 2.4 billion litres of Rioja, Ribera del Duero and other wines in 2015, significantly bettering second placed France’s two billion litres, according to the Spanish Wine Market Observatory, 

At the same time, exports brought in €2.6bn (£2bn) in sales. But Spanish wine makers’ glasses are half empty, as their French counterparts raked in €8bn. more than three times as much. Even Italian wine commanded sales worth €5bn last year.

Experts point out that Spanish vino is often sold in bulk. The price per litre fell last year by 2.9 per cent, to €1.10. “The situation is frustrating, but we know what we have to do to catch up,” Rafael del Rey, the head of the Spanish Wine Market Observatory, told theIndependent.

“Italy was in the same situation as Spain 15 years ago, but now Italian producers have doubled their average price. We need to sell less wine in bulk to other producers and more Spanish wine that indicates origin. The Spanish wine industry will look very different in 10 years’ time.”

The problem facing Spain’s wine makers was clear on the Sainsbury’s website. A bottle of Codorniu Cuvée Barcelona, the supermarket’s most expensive cava, was for sale at a modest £13.00. The priciest bottle of champagne, a Krug Grande Cuvée, would set you back 10 times that at £130.


Share: Delicious Digg StumbleUpon Reddit Furl Facebook Google Yahoo Twitter

Comments:

 
Leave a comment





Advertisement