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PROTEIN BEER FOR GYM-LOVING DRINKERS LAUNCHED
Feb 24, 2016
(TDB) - Body-building beer fans can now get a six-pack while they enjoy a six-pack with the launch of a high-protein, low-calorie brew.
Gym-bunnies who would rather sip a beer than guzzle a tepid protein shake after their workout can now do just that – without undoing their hard work.
Each bottle of Barbell Brew – created by health retailer Muscle Food – contains 21.8g of protein and has an alcoholic volume of 3.6%.
It means the beer has the same alcohol content as a normal lager, while at the same time packing as much protein as a sirloin steak.
The phrase ‘beer belly’ doesn’t apply to this brew, as the gluten-free beer is also low in calories, with only 92.4 per bottle.
Darren Beale from Muscle Food said: “Living a healthy lifestyle can be difficult, especially when you enjoy a drink with friends. But now our high-protein alternative means anyone can enjoy a beer without the guilt.
“It’s also ideal as a post-workout protein source. It packs a whopping 21.8g of protein per bottle and is also a refreshing and delicious drink.
“Our rigorous taste tests have ensured it tastes similar to popular craft beers whilst holding 85% fewer carbohydrates and 33% less calories than other well-known brews.
“The palate has been described as assertive with a unique sweetness and notes of tropical fruits, meaning it has something to suit everyone.
“Many of our customers are looking forward to enjoying a cold beer along with one of our hugely popular high-protein pizzas.
“Never before has anyone been able to claim that drinking a six-pack will help you get a six-pack and we’re delighted to have finally achieved just that.”
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