Is China the next major market for New Zealand wine? The China wine market is expected to grow by 32% to 1.25 billion bottles over the next three years.The New Zealand Wine Business Symposium 29 – 30 June explores the China market potential in detail. Mainland China is a huge market. With a population in excess of 1.3 billion, it is regarded as one of the economic power houses of the world. Traditionally wine in China has been made from grain, the most common being rice wine but a growing number of Chinese have ‘discovered’ western styled wines made from grapes.