Sherry - the world's first to use .wine domain

Dec 14, 2015

(SherryWines) - To culminate a big year of exciting new developments for the Consejo Regulador of the protected Designation of Origen Jerez-Xeres-Sherry, Sherry Wine´s digital presence will be marketed on the new website domain sherry.wine from today, 14 December 2015.

The Jerez DO is the first Designation of Origen, or brand of any kind, in the world to use the newly-available TLD (top-level domain) of .wine, marking an important next level in Sherry Wine’s already well-established internet identity.

The dynamic, modern Sherry Wine website, launched in September and now available in four languages – Spanish, English, Dutch and German – will be found at sherry.wine (previously sherry.org).

Cesar Saldaña, General Manager of the Sherry Wine Council, El Consejo Regulador Jerez-Xeres-Sherry and D.O. Manzanilla Sanlucar de Barrameda, said:

"The new website domain sherry.wine offers a perfect synergy with the recent rebranding of the Sherry Wines website. It makes sense to finish the year with yet more innovation, as the first wine region to use the .wine domain.We’re looking forward to further growth in 2016, continuing to inspire our global community of food and wine professionals, as well as developing new initiatives which complement our existing campaigns through a more integrated marketing approach using our online platforms worldwide.”


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