(Forbes) - “Saturday night taste. Tuesday night price.”

That’s the tagline for 90+ Cellars, one of the brands in the Latitude Beverage Company’s portfolio.

Today, we can add “Cyber Monday deal” to the mix.

As in, 20% off online orders plus free shipping, with the offer to expire at 11:59 pm tonight.

The Latitude Beverage Company is hardly the only wine company to jump into the Cyber Monday fray, though they may be one of the few to actually limit their offer to today: many companies, including Amazon, are making a week of “Cyber Monday” by extending their offer until next Monday. During Amazon’s “Cyber Monday Deals Week,” for example, it’s 60% off an order of six bottles, and shipping costs one cent.

Individual wineries around the country are also offering special discounts on their whole inventory and/or on particular vintages or bottle sizes; the discounts can run even deeper if you’re already a member of their wine club. Daily deal and aggregator sites like WineKloud and discount wine sites have also shifted into overdrive for this kick off to the holiday shopping season.

What does it take to execute a wine company’s Cyber Monday deal? Here are excerpts from my Q&A with Brett Vankoski, Vice President of the Boston-based Latitude Beverage Company, who will be filling orders and packing boxes himself.