CA - After years of marketing and promoting grapes and wines through more localized county and sub-appellation associations, producers within the Sierra Foothills American Viticultural Area (AVA) are planning to pool resources and collectively market the products and attributes of the entire Foothills appellation.Speaking at Foothill Grape Day in El Dorado County June 3, Beth Jones of Lava Cap Winery, president of the El Dorado Winery Association (EDWA), said her group has met with the Amador Vintners Association and the Calaveras Winegrape Alliance "to create a new venture to collaborate and rebuild interest in the Sierra Foothills appellation."