JOHN LEGEND LAUNCHES OWN NAPA WINE BRAND

Oct 30, 2015

(TDB) - Soul singer John Legend has launched his own brand of Napa wine, it has emerged.

The nine-times Grammy and Academy Award winner, whose hits include ‘Ordinary People’ and ‘Glory’, has collaborated with Raymond Vineyards in St Helena to create the wine, which is called Legend Vineyard Exclusive, or LVE.

The biodynamic Raymond Vineyards is owned by Burgundian wine empire chief Jean-Paul Boisset. The winemaker is Stephanie Putnam.

The singer-songwriter announced the creation of LVE to his followers on Instagram, posting a picture of himself holding the new bottle.

“Got the first case of my new wine brand in conjunction with Raymond Vineyards: LVE!” Legend writes under the photograph.

“So good. Can’t wait for you to try it. LVEwines.com.”

LVEwines.com is so far just a holding page showing the singer sitting back and enjoying a glass of red wine. However the first vintage release of LVE, a 2013 Cabernet Sauvignon, is available to buy from Raymond Vineyard’s website, priced at $85 (£55) per bottle.

Legend joins a long and illustrious list of names from the world of US entertainment who have become involved in the wine industry. Drew Barrymore, Sam Neill, Francis Ford Coppola, Brad Pitt and Angelina Jolie, Fergie and Dan Aykroyd all have their own wine brands.


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