(BI) - Should I join a wine club? This is one of the most commonly asked questions I’ve received. Also in the top ten are: “What’s the best wine club?” and “Are wine clubs really a good deal?”

Personally, I don’t currently subscribe to wine clubs, though I have in the past. Many of those seemed like great deals.

I often found that a great price is different from a great deal. Also, as I got more knowledgeable about wine, I found that I could navigate online and retail wine stores and do well without the help of a wine club.

But my experiences were from a few years ago, so I revisited the wine club market and investigated eight clubs. Many resembled my experience in the past, but two stood out. More on that in a second.

Why join a wine club?

I see three primary reasons:

• To replenish your supply of a particular winery's bottlings that you love
• To have a regular supply of wine come to you with virtually no hassle
• To have a knowledgeable buyer (often with more pricing power than you have) send you interesting wines you would or couldn’t buy yourself

Want to use a club for education or to get bargains? Don’t bother. There are other ways to do that (and I hope my columns can be one of those methods.)

Things to avoid

- Clubs that require long-term commitments

- Clubs that hide shipping costs

- Clubs partnered with a brand that isn't tied to wine. That newspaper, magazine, or hotel chain is adding cost without adding value. Also, the brand is almost certainly not involved, except for the licensing agreement.  

My favorite club for each use case:

Specific wineries.

Wine clubs from a particular winery will depend on your palate — I’ll leave that choice to you. But beware signing up after you’ve toured multiple wineries and tasted LOTS of wine in one day. Your good mood may not transfer to the bottles they send you in 3 months. The club will be there tomorrow, if you're still excited then. Also, if you love a commonly available wine, you may want to forgo the club and buy it at lower prices closer to home.

Low-cost, "everyday," no-hassle wines  (under $15 a bottle.) Tasting Room from Lot 18.

Notice I didn’t say cheap. I liked the Tasting Room approach to customizing the club's selections to your palate. New members receive a tasting kit of 6 small bottles of wine, which you then taste and rate using the accompanying website. After tasting through the six small bottles, the service provides you with a taste profile and then follows up with wine (either all red or red and white) matched to your profile. I had my wife do the tasting kit (she enjoys wine but isn’t nearly as obsessed as I am) and the results suggested some wines she wouldn’t have typically gravitated to on her own.

The wine was uniformly good, but none of wine was amazing or something you would want to collect. But that isn’t why you join a club like this! You join to have wine you like on hand when you want it with very little hassle or risk. If that sounds good, this is a very good option. The site does a nice job of allowing you to provide feedback and further tailor offerings after the initial tests. It also helps you find something you like you can order at restaurants or wine stores, which is a nice feature.