(TDB) - Supermarkets posted record sales of £29.3 billion the 12 weeks to the end of December 2018, according to the latest market report from analyst Kantar Worldpanel, alongside a notable spike in low and no ABV drinks. Non alcoholic beer, in particular, earned supermarkets an £7.6 million over the festive season.

Sales of non-alcoholic and low alcohol beer rose by 38% in 2018 compared to the previous year, according to Kantar. Sales rose £2.1 million compared to the same 12 week period last year.

A significant number of UK breweries have invested in their low alcohol ranges in the past year to keep up with the demand for zero ABV drinks. Moving annual total of No-and-low ABV products has risen by 24.4% in volume and by 29.6% in value in two years – by 22.7% and 24.3 % respectively in the past year, according to CGA.