(Foodengineeringmag) - More and more consumers are realizing that terms like “resource scarcity” and “climate change” are more than just words — these are real issues affecting the planet that packaging brands can help address.

The future of packaging will be need to be focused on meeting consumer demand for sustainability, says Tetra Pak’s VP of Marketing Chris Gretchko, who recently took some time to talk with Food Engineering about packaging trends and how brands can best react to the changes.

Protecting the taste

One thing that organic companies especially are concerned with is how packaging can protect a product’s color, texture, nutrition and ultimately taste, which is critical as consumers look for more flavor varieties and brands continue to expand their offerings.