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Brand Development Manager (Multicultural) / Wine Jobs / ID: 906258

Brand Development Manager (Multicultural)
Job title: Brand Development Manager (Multicultural)
Company name: Young\'s Market Co.
Job location: Los Angeles
State / County: CA
Country: USA
Posted on: 03.Feb.2017
Expire on: 13.Feb.2017

Job Details:

The Multicultural Brand Development Manager will maximize the sale of client brands to the trade and consumers through effective key account management, brand education, training, promotion and communication that permits achievement of company and client objectives.

Primary Responsibilities:
Plan time and activities to ensure achievement of company and client established goals and sales objectives within assigned accounts.
Develop monthly, weekly and daily written plans for execution aligned with client and Young's KPI’s, goals and planned focuses.
Work in conjunction with Multicultural, Chain, and General Market Divisions and the respective Sales Representatives and management to ensure effective execution of distribution of client portfolio is available including but not limited to: POS, displays, back bar presence, drink features, staff training, promotions, pricing, programming, catering, kitchen, cocktail list, etc.
Regularly meet with Young's divisions and teams to educate and share best practices with client portfolio and are aware of all available client resources to accomplish goals.
Serve as information resources for, and conduit between, the field and the company’s management, ensuring all parties are informed, educated and exude confidence in selling the client portfolio
Communicate issues, opportunities and market intelligence with appropriate management through written, electronic and verbal means.
Conduct staff training and education in all assigned accounts as well as an available resource for account trainings within the greater account universe.
Effectively service and merchandise assigned accounts.
Promote brands and increase brand awareness within their accounts
Increase brand visibility and maximize point of sale opportunities including traditional and non-traditional mediums including event/festival participation, partnerships, sponsorships, etc.
Build effective relationships with all decision makers in assigned accounts.

EXPERIENCE/TRAINING/EDUCATION: A Bachelor’s degree in related field from an accredited four-year college or university; or equivalent experience.
At least four to six years of sales experience in the beverage alcohol industry.
Bilingual in Spanish strongly preferred.
Strong understanding and experience with ultra-premium and luxury segments of alcohol beverage
Minimum of 2 years of experience working with the multicultural business in the beverage industry.

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