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Wines Targeting Women Are Long on Legs, Short on Flavor
May 13, 2012
(Bloomberg) - Freud struggled to find an answer to the question “What does a woman want?” Ninety-odd years later, some in the wine industry think they know. Really? According to the new “girly-wine” brand marketers, we want to be skinny, to toss our hair playfully like ponies as we pick our bottles to match moods, not foods. We also crave an easy-sipping flavor profile with a naughty edge of sweetness.
High-heeled shoes star in our fantasies. Well, maybe they got that one right. But aren’t Canadian wine maker Strut’s labels featuring photos of long, shapely, perfect legs emerging from short skirts a guy fantasy?
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